Thursday, March 28, 2013

Promotional Embroidered Products That Rock

Promotional embroidered products are items or products given to the public, free of charge, to hopefully increase sales or promote interest in a product or a business. An example of some embroidered promotional products is:

o Embroidered caps and hats

o Embroidered backpacks

o Embroidered wool blankets

o Embroidered sports and tote bags

o Embroidered jackets and outerwear

o Embroidered golf and button down shirts

o Embroidered running shoes and sports clothes

There are several promotional products recognized universally that people collect as a hobby.

Corporations spend billions of dollars annually on promotional advertising. The Promotional Products Association International or PPAI has conducted surveys on the impact, influence and exposure these products have on people. Seventy six percent of people that received a promotional product remembered the advertisers name where only around fifty-three percent recalled a print publication advertiser name.

The promotional embroidered hats and caps are one of the most popular, convenient and effective ways to advertise. Companies embroider their name or logo on the hat, which is great promotional advertising for them as the customer is a type of walking billboard.

Some companies give embroidered 'one size fits all' hats away free with the purchase of one of their other products. Often the hats have an embroidered name on the front and the logo or web address on the back.

Promotional embroidered products are great as business-to-business promotions an also for introducing new services or products to clients. Several design companies specialize in developing advertising and promotional ideas and even though it may cost a little more, it very often is the difference between your getting the business instead of the other company.

From brushed-cotton twill hats to embroidered t-shirts, clothing and all the products in-between, this is a wonderful free way to advertise for years to come. Promotional embroidered products are the perfect way to broadcast your message.

What Is Heavy Haulage?

Many businesses and industries have huge amounts of heavy cargo of various kinds to shift from one point to another - usually over a long distance, often from country to country. This is mostly referred to as heavy haulage. Haulage such as this is not often done by the company owning the goods, but rather by a national or international haulage company that is designed especially for the task. They have the trucks, the drivers and the experience to shift heavy loads over long distances. Many companies find it more cost effective in outsourcing their heavy haulage needs.

When a company is involved in the production of raw materials or heavy goods requiring haulage, they have to provide a safe loading place at their site or factory for the equipment necessary to load the goods and for the haulage trucks to drive into. These places are called docks and will be at least large enough for a semi-trailer to drive into. Depending on what the goods are, the docks could be much larger.

Getting your goods to the right destination!

Mining sites for instance, will have huge docking bays where the iron ore is loaded onto big trucks; it can then be carted to their own special railway line for further transport - often to a port - so that it can be loaded onto ships. Large supermarkets, for example, will have a warehouse with hundreds of docking bays to fit trucks with their semi-trailers into.

Haulage companies provide the necessary transport to take large shipments that sometimes weigh hundreds of tonnes and in some cases these goods may be packed into containers for ease of loading. These containers or special crates are often supplied by the haulage company too. They also supply their own documentation to ensure the goods, dates and cost have all been safely recorded.

Choosing a haulage company is about much more than cost. While that may come into it, often safety of the goods and prompt execution with no unnecessary delays is just as important. Making sure that the haulage company has experience in handling the types of goods you are transporting is also an important consideration. Likewise, knowing the company has the necessary insurance in place to cover any unforeseen circumstances.

Companies who send goods need to know they can rely on the haulage people to get their goods to the right destination in good order and good time.

Insurance Marketing Ideas - Checklist For 2009

In my business, I frequently receive calls and inquiries from agents who are looking for a big marketing breakthrough. When I ask about their marketing strategies and how I can help, they reply, "I'm not sure. I just want to know what's really working for everyone else."

Here's a newsflash: The next big thing is that there is NO next big thing. I don't mean to be negative, but seriously, marketing results are rarely achieved with one sizzling hot activity. Marketing isn't about one-hit-wonders. It's about consistently communicating with the right audience with the right message until that audience is ready to buy.

Effective marketing requires multiple mediums because people are different and they research, shop and purchase insurance in different ways. You'll always need some printed pieces because some buyers aren't Web savvy. You'll need a smart online presence, because 80 percent of insurance buyers go online to conduct pre-purchase research. You need exposure from third party vehicles such as articles, testimonials and case studies because some people never trust marketing-they prefer to gather information from less biased sources.

While there isn't one big thing that will revolutionize your growth, several small things add up to big results if you do them simultaneously.

Here's a quick checklist to get you started:

ONLINE

- Have you updated your Web copy in the last year? - Is the writing lively? Does it bring your company's personality to life? - Are you using your online real estate effectively - placing the most compelling content "above the fold" and placing your most important calls to action in the top right quadrant? - Do you have a method of continuously refreshing your online content (like an RSS feed or blog) so that you enjoy optimal search engine results? - Are you using Google AdWords to drive traffic to your site? - Does your site include a strong call to action that tells users what to do next? - Does your site motivate readers to take the next step by making compelling offers? - Does your site have a short, easy-to-complete lead form? - Are you using an e-newsletter to attract interested prospects and consistently stay in front of prospects? - Are you publishing articles with online sources (such as Ezine Articles) to showcase your expertise and drive more traffic to your Web site?

PRINT

- Are your brochures, newsletters and other sales tools up to date? - Do they look like and communicate the same messages as your Web site so that you're presenting a consistent brand identity? - Is your unique value proposition obvious? Will the reader understand what's in it for her? - Are your printed pieces about you or about your clients? To figure this out, look at the first page and count how many times "you" or "your" is said or inferred. Now, count how many times your company name or "we" is said or inferred. If you're talking about clients (and you should be), the "you/you're" number should be higher or at least equal to the "we/company" number. - Do your printed materials include clear calls to action that allows interested prospects to respond in multiple ways? - Do your printed pieces include compelling offers to motivate readers to take the next step? - Do your printed pieces include a business reply card? If they don't, you're not really asking for the sale. - Do your printed pieces drive prospects to your Web site more information?

THIRD PARTY VEHICLES

- Are you publishing articles in magazines that your clients read, such as trade journals or the local business magazine? This is free advertising that if far more effective than any ad because it's perceived as highly credible. - Have you developed client success stories (case studies) to humanize your offering? Everybody loves stories and they want to know what works for businesses like theirs. Case studies fit the bill. - Have you bolstered the credibility of your print and online tools by incorporating customer testimonials?

What I Know And Remember About Baseball - Leather

Lets Talk about Leather

Wilson Pro Stock, Rawlings Heart of the Hide, Kelley Ixosteer. The preceding are all genuine leather. Each processed at the discretion of the manufacturer to produce a fit and feel they think will win over customer opinion.

But what really makes a good baseball glove? Old time ecologically rough tannin? Sophisticated chrome or right out of the garden vegetable. Each process serves the purpose of converting the hide of the animal into a durable, malleable product that is used all over the planet. What separates the leathers is the final purpose. Say you need a Bentley with a suede interior without flaws, then you need hide from Switzerland or other location that does not use hard fencing or barbs to keep the roaming lawn mowers in. In the Bentley case you need soft, scar free hide sources.

Baseball gloves on the other hand (well, the catching hand) need to fit the purpose of the user. Intensity of game play, skill level, interest, all must be considered in the acquisition of the perfect glove. Perfect is as individual as fingerprints. Everyone has their idea of perfection and the manufacturers do a good job of providing a wide enough selection for all us Joe's to pick one out and shape it to our will.

Do heavier, more expensive gloves improve your game? The mechanics of baseball gloves are all very similar. There is a period of time where any glove will perform flawlessly. It's the duration of this time where the quality of the glove comes into play. Game ready glove leather is just that, ready for "a" game. They are designed to be comfortable and easy to close. How many games you actually get out of your $30 to $80 investment varies.

A simple analogy is to think of shoes. A $6 pair of discount shoes feel nice, look great and serve the purpose. Now a $200 pair of work boots are stiff, hurt your feet till they break in and have all the style and flair of dirt. Consider now, which will wear for years to come? At the task of protecting your feet, boots win without contest.

This same theme holds true for baseball gloves as well. Heavier, stiffer gloves will perform longer at the optimum level. Baseball gloves sever double duty. First, they are taught to 'catch' the ball. Stopping the ball in mid flight or skipping along the ground. Second, they protect the user from this same ball defenders are trying to catch. How many times have you seen a ball driven through a broken down glove. There is just not enough stiffness left in it to re-direct the ball back into the pocket.

Leather in and of itself is a natural, aspirating product. It absorbs and releases moisture. It can dry, crack or become brittle. Similar to your boots, if the baseball glove gets dirty you clean it. Gets wet, you set it out to dry. Give your glove what it needs. Don't apply so much oil that it clogs all the pours and can no longer breathe. Don't fold it in half like an omelet and expect the ball not to jump out of the pocket.

As mentioned previously, Steer Hide, Cow Hide, Pig Skin, Deer Hide, Kangaroo etc., each will have their time to perform as a flawless baseball glove. The duration of this flawless performance does change drastically.

So, consider your level of play; how often you want to buy and break in a new glove then make your selection, get the best deal then...............

GET OUT AND PLAY!

A Book of Verses From the Rubaiyat of Omar Khayyam

A Book of Verses underneath the Bough,

A Jug of Wine, a Loaf of Bread--and Thou

Beside me singing in the Wilderness--

Oh, Wilderness were Paradise enow!

The quatrain above comes from Edward Fitzgerald's second edition of The Rubaiyat of Omar Khayyam, 1868. Fitzgerald's treatments of Omar Khayyam's poems brought the Persian poet to the attention of the western world more than 700 years after the poems were written.

Omar Khayyam

Omar Khayyam (1048-1123) was born in Nishapur, the capital city of Khurasan, Persia, now Iran. He was born Ghiyath al-Din Abul Fateh Omar Ibn Ibrahim al-Khayyam. Little is know of his early life but the name Khayyam means "tentmaker" and signifies that either Omar or his father Ibrahim may have practiced that trade.

Omar was educated locally and completed a treatise on algebra as a youth. He came to the attention of Sultan Malik Shah who offered Omar presence in the royal court. The Vizier Nizam al-Mulk gave Omar a pension which enabled him to devote himself to research in his favorite subjects of mathematics and astronomy. He was commissioned to build an observatory in Isfahan, and he was later assigned with eight other scholars to revise the Muslim calendar. Omar published several books on astronomy and algebra which rivaled the studies of contemporary Europeans.

Though noted as a mathematician and astronomer, Omar wrote poems throughout his life. His preferred style was to write four line quatrains, and it is thought that he wrote about one thousand of them during his life. Not all of the manuscripts survived but about 600 poems have been attributed to him, though most critics agree that not all of those were written by Omar Khayyam.

The word rubaiyat is a plural noun referring to the four line quatrains that Omar wrote. Each quatrain can correctly be called a rubai. In modern convention rubaiyat now refers to a four line poem with a rhyme scheme of aaba where each line expresses a complete thought.

The major themes in Omar's rubaiyat are the mortality of the human spirit and the fragile nature of human existence. The tone of his poems is often pessimistic. Omar writes vividly about the impossibility of understanding the universe. As a counterpoint he also writes about the wisdom of living in the moment, sharing friendship, and the conviviality of enjoying wine in the tavern.

Not surprisingly, Omar's poems were viewed with suspicion by orthodox Muslims. Since wine and drunkenness were prohibited by Islamic law, effort was made to interpret his poems about wine metaphorically, as in spiritual or romantic intoxication.

Omar said to a student near the end of his life, "My tomb shall be in a spot where the north wind may scatter roses over it." Omar Khayyam died in Nishapur in 1131. According to the biography by Ali ibn Azidu'l-Baihaqi, Omar called his family to hear his last wishes and said, "Oh Lord, I have known You according to the sum of my ability. Pardon me since verily my knowledge is my recommendation to You."

Edward Fitzgerald's Treatment

The world knew very little about Omar Khayyam's poetry until Edward Fitzgerald's second edition of The Rubaiyat of Omar Khayyam in 1868. The first edition of 250 copies was published in 1859 anonymously and unnoticed. However the 1868 edition was surprisingly well received. The edition treated 101 of Omar Khayyam's quatrains as one long poem. Many critics believed that it was an English poem with Persian allusions.

Fitzgerald did not translate Omar's poems literally. He freely reinterpreted them and even combined some of the poems to make a whole new poem. However his translation was inspired and skillful, faithful to the soul of Omar Khayyam's poems if not to his words.

In fact, Fitzgerald spoke of his work not as a translation but as a transmogrification. Fortunately, Fitzgerald's work is so good that few in the western world mind the fact that some of the work is Fitzgerald's own creation.

Fitzgerald created quatrains with iambic pentameter. That is, the meter of each line contains five feet, and each foot is iambic with an unaccented syllable followed by an accented syllable. The rhyme pattern for the four lines is aaba.

Notice the last line of "A Book of Verses underneath the Bough" where Fitzgerald chose the word enow in order to produce the final iambic foot.

Other Translations

There are numerous sources to view and read Omar Khayyam's Rubaiyat in the original Farsi language.

The Rubaiyat of Omar Khayyam has been translated into many languages worldwide. Many English translations have followed Fitzgerald's. For interest and the sake of comparison, here are a few additional translations of the "A Book of Verses underneath the Bough" quatrain.

From the first edition by Fitzgerald, still in iambic pentameter:

Here with a Loaf of Bread beneath the Bough,

A Flask of Wine, a Book of Verse - and Thou

Beside me singing in the Wilderness -

And Wilderness is Paradise enow.

From the 1882 edition by Edward Henry Whinfield:

In the sweet spring a grassy bank I sought

And thither wine and a fair Houri brought;

And, though the people called me graceless dog,

Gave not to Paradise another thought!

From the 1888 translation by John Leslie Garner:

Yes, Loved One, when the Laughing Spring is blowing,

With Thee beside me and the Cup o'erflowing,

I pass the day upon this Waving Meadow,

And dream the while, no thought on Heaven bestowing.

From the 1898 prose translation by Edward Heron-Allen:

I desire a little ruby wine and a book of verses,

Just enough to keep me alive, and half a loaf is needful;

And then, that I and thou should sit in a desolate place

Is better than the kingdom of a sultan.

Lastly, just for fun, here is Wendy Cope's transcription of the struggling South London amateur poet, a character she created, Jason Strugnell's translation:

Here with a Bag of Crisps beneath the Bough,

A Can of Beer, a Radio - and Thou

Beside me half asleep in Brockwell Park

And Brockwell Park is Paradise enow.

At least he got the enow part right.


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